Orso Editions is a new publishing house in the North of France, with a wide variety of books, especially for children. We worked together to create a brand identity reflecting the children's dreams and imagination. We made it not too childish as the house plans to publish books for adults too.
For the logo, the client wanted a dog ("Orso"). The dog had to be friendly with floppy ears and dreaming. The values associated with the logo and the dog are "expression", "discovery" and "thinking". For the title, I increased the kerning between the letters to improve readability and leave more space for the "O" (key point of the visual identity, see below)
«Orso» can be shortened to the single letter «O» and it is a key point of this visual identity. The visuals are lighter but well recognizable. Furthermore, the shortcut can also have other uses such as a tag for the future collections (for example «O. Adventure», «O. Children», etc...).
The two main colors are blue and salmon along with three other colors that will be used occasionally. The two fonts are Sans Serif for a more friendly and youthful feeling.
The business cards are simple yet recognizable. «Orso» is shortened to the single letter «O» and the "O." is again emphasized in the background of the card.
The client also asked for a website to show all the books details and to allow visitors to buy physical and digital products.
In addition to the branding, I created other visuals like these stickers below for the front of their offices.
Feel free to reach out to me anytime by email or by phone during work hours (GMT+1).
E: contact@elicla.be
P: +32(0)498137852
