Belgian Working Group on Heart Failure

Follow your heart !

Showcase of a website

Belgian Working Group on Heart Failure

Work

Logo

Colors

Website

Various visuals

Client

BWGHF

Year

2021-2022

The Belgian Working Group on Heart Failure (BWGHF) was created as one of the working groups of the Belgian Society of Cardiology in 2004 with the main objectives of improving the quality of heart failure treatment in Belgium, promoting scientific exchange and encouraging clinical and basic research in this area. Elicla created a new simplified visual identity along with a new logo and a website.

The treatment of heart failure involves several specialties that unite their efforts for the well-being and care of patients. The logo had to represent the three pillars of treatment all united to overcome the disease: patient, paramedic and doctor. This is why we opted for a logo whose heart shape is the combination of the three parts.

Logo make up on grey background Green business cards on a purple background Green business cards on a purple background Green business cards on a purple background

The typography used in this project is a combination of "Open Sans", modern and scientific with "Lora Bold", a serif font that adds a formal aspect to the belgian working group. The website mainly uses "Open Sans" because this font is also very readable. As for the colors, we chose 3 distinct colors that each represent a pillar in the treatment of heart failure. These colors are used in the visuals as well as on the website to categorize the content.

Logo of green squirrel on  grey background

Below is an example of a visual, in which the colors are used to highlight the 3 pillars of treatment: patient, paramedical and doctor.

Pictures of a physiotherapist

The website is written in three languages ​​(FR, NL, EN) and offers informations about heart failure for patients, doctors and other professionals. Among these, we can find explanatory videos, scientific papers and an interactive map. The site also offers a private area for the BWGHF members where they can upload documents and schedule meetings.

Girl in purple jumper holding the shoulder of a man Girl in purple jumper holding the shoulder of a man

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